About Us

Promoting the greater Blue Ridge Corridor to achieve its full potential as a district Raleigh destination.


The Organization

The Blue Ridge Corridor Alliance is an independent non-profit created by a partnership between the City of Raleigh, NC State University and the property owners, businesses and residents of the Blue Ridge Road Corridor in the summer of 2014.

The Corridor

The Blue Ridge Corridor is an area centered around a 3-mile length of the Blue Ridge Road running North-South from Western Blvd. to Edwards Mill Rd. The corridor encompasses several state properties, medical facilities, neighborhoods, and office/retail parks extending East to I-440 and West to I-40.

The UNC Rex NC Heart & Vascular Hospital is the corridor’s newest cutting-edge medical addition:

The Vision

The vision for the Blue Ridge Road Corridor, which the Alliance supports, is established by the state master plan and comprehensive public realm improvements as envisioned in the 2012 Corridor plan. Our stakeholders are committed to the Corridor becoming a distinct destination in Raleigh in which its major existing institutional assets (health and wellness; museum and research; entertainment and education institutions) are connected by safe, walkable, pedestrian/bicycle friendly, mixed-use, transit-oriented development projects. The Alliance envisions a corridor that supports an equitable and inclusive ecosystem, enabling all people to participate and reach their full potential. We believe in promoting equitable access and opportunity, recognizing the need to address systemic and institutional inequities, especially in matters of race. We recognize that to achieve our vision, we must lead our sector in making the changes we want to see in society. Working in cooperation with public agencies to achieve this vision, the Alliance promotes complementary public and private investments that will result in new jobs, increased property value and tax revenue, needed safety features and amenities; and ultimately a vibrant new destination in Raleigh – North Carolina’s capital city. 

The BRCA Board of Directors meets on the second Thursday of every EVEN month from noon – 1:30 p.m. either in person at Wyrick Robbins or online via virtual meeting. Meetings are open to the public.


Guiding Documents

BRCA By-Laws Screenshot

Bylaws- Blue Ridge Corridor Alliance


Strategic Plan | Blue Ridge Corridor Alliance - PDF

Strategic Plan – Blue Ridge Corridor Alliance – Updated 7/2020

Tagline & Mission Statement – Updated 7/2020

BRR District Study Full Report Screenshot

Blue Ridge Road Study – Blue Ridge Corridor Alliance

Our Accomplishments

BRCA Accomplishments Screenshot

2014-15 Accomplishments – Blue Ridge Corridor Alliance


Work Plan

2017 - 2018 Work Plan - Blue Ridge Corridor Alliance

2017 – 2018 Work Plan – Blue Ridge Corridor Alliance